The art of fashion is not only for the rider in equestrian sports, but also for the equine. When both horse and rider aim to achieve perfection at horse shows and competitions, it is critical to look your best both inside and out of the show ring. U Black is a new brand that understands the influence of chic, elegant, and classic equestrian style.
The inspiration behind U Black
“Riding a horse awakens a host of unique and ancestral feelings, requiring at the same time great concentration and technique. It’s something both rational and irrational coexisting in the same space. But there is a moment in which everything becomes clear, a precise moment when heart and mind are aligned, when everything just flows through you and your horse as one. When this happens, it’s like the world fades to black, Unno and I remain at the center of everything… just the two of us. This is the moment when, in my mind, U Black was born.”
“Unno” the horse
U Black was founded upon the love of a beautiful black horse, Unno. He’s a horse whose eyes show his self awareness, his charm, his pure blackness. He is an influencer, inspiring everyone looking at him, riding him or just following him on social networks. His name is Unno. “Unno has been crucial, not only inspiring me to create the collections, but above all for the birth of the brand.To influence me it was his beauty, his coat so bright, his mane, but especially his strong personality. I wanted to bring these features into the collections and tried to go beyond the product itself, making U Black an experience.”
About the Founder, Lorella Casalatina:
With a background in communication, she always had a creative role in her position. “I have always been very close to the fashion world for personal gain. I learned a lot by shopping!” exclaimed Lorella. With over 20 years of castings, photo shoots, and advertising campaigns, Lorella understands the definition of quality marketing and communication. With an emphasis in luxury and detail, her functional equestrian products look like they belong in a luxury retail store like Neiman Markus or Saks Fifth Avenue. “When I thought of developing horse riding accessories, and ideas, lines, materials slowly began taking shape, it came naturally to me to create a world class product, with attention paid to the smallest detail.”
Riding Accessories With Class:
Gold Plated & 18K Solid Gold Spurs? Yes Please! It’s almost like wearing jewelry for your boots… Why go with stainless steel when you can have gold? If you have to wear spurs, you might as well go with the best metal on the market! 😉
U Black is Made in Italy.
With over a dozen people collaborating on each product, U Black is carefully crafted in Italy. “The decision to involve in the project local artisans was a consequence. Every single U Black product – from bands to blankets, including even packaging – is handmade by the best craftsmen in the industry. Behind each item, at least a dozen people who collaborated to create it and make it unique.” – Lorella
The art of coordination:
In many disciplines of equestrian sports, the art of coordinating with your horse is becoming essential. Whether you are coordinating in your farm colors or your favorite color combination for your horse, style is becoming essential for equestrian sports. The U Black coordinating bonnet and saddle pad in embroidery and metallic trim is elegant for any color horse. The black velvet textile exudes a rich quality and sharp look.
Packaged to perfection.
A fabulous gift for any horse or equestrian rider!
For more information on U Black, or to purchase, please visit: www.u-black.com
